Monthly Archives: November 2018

Common SEO mistakes to avoid making!

Category: Tips and Tricks
November 16, 2018

SEO when implemented correctly can work wonders for a website. However as there are many different ways of doing SEO many people can fall prey to making some common mistakes.

Below we have outlined the most common mistakes that people make when implementing SEO:

Not doing SEO on a continuous basis

Websites who fail to do SEO on a continuous basis are making a mistake as SEO is simply not a one and done deal. It works best when SEO is done on a regular basis either weekly, bi-weekly or monthly. This is because the content is not becoming stale as you are changing and updating it regularly as part of your SEO strategy. SEO strategies work best when they are informed by the analytical data that can be mined from google analytics which when used appropriately can help guide you as to what terms and phrases you target for on a regular basis.

Abusing link building

While it’s true that link building is great for website’s SEO it’s definitely a case where quality over quantity rings true as having too many links especially ones that are unnecessary would be classified as an SEO mistake. You should only have links where it naturally makes sense and never duplicate links on one page numerously as this will be penalized by google.

Trying to focus too much on PPC over organic SEO

PPC (Pay per click) methods can be tempting as they can provide quick results but obviously this is for a price. The price being that the success from PPC will only last as long as your budget does. For this reason Organic SEO becomes so important as while it takes longer to get results, it does provide you with more real sustainable results that you can build a future on. Organic SEO allows a site to stand on its own two feet. Paying attention consistently to PPC over doing organic SEO is a huge SEO mistake.

Unrealistic expectations

Your website will not rank number one on google a day after you have done the SEO. It simply does not happen that way. There is no way to cheat Google’s system so that you can fast track yourself to number one. The best way to get there is to do your SEO as best as possible throughout the website and continuously work and improve upon it. Do that and you will eventually see results. If you expect it to rank straight away after doing SEO once then you are making another SEO mistake.

Not incorporating keywords effectively

Effectively incorporating keywords into your meta title and meta description is how best to correctly implement SEO in today’s market as the days of keywords and particularly keyword stuffing are long gone. By not using the opportunities presented by SEO titles and descriptions and general website content to incorporate the keywords and phrases you wish to target for you are making an SEO mistake.

If you can avoid making these mistakes when doing SEO then your chances of ranking will have gone up drastically.

To find out more about excellent tools and SEO strategies to use to improve your website Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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SEO Audit – Why you should do one!

Category: Tips and Tricks
November 8, 2018

SEO Audits are a type of review which is done of your website that focuses on discovering the strengths and weaknesses of your website from an overall SEO perspective. SEO Audits when done correctly can provide you with valuable information such as the following:

  • Gives you an insight into the technical health of your website
  • Provides you with data which will help to inform your planning when it comes to developing SEO strategies
  • Helps you spot issues to resolve which will aid towards generating a better overall user experience for visitors to the website
  • Helps to identify areas for improvement that will lead to improving your search visibility on Google

To compile a complete, thorough and accurate SEO Audit report one would usually focus around examining three key areas which would be Technical SEO, On-Page SEO and Off-Page SEO.

Technical SEO is the part of the audit from which the information gained will actually help you to find out just how healthy your website is overall from a technical point of view. The Technical SEO aspect of the audit can also help you to make improvements to the website as while doing it you can end up discovering issues that need to be rectified such as crawl issues etc..

On-Page SEO is the part of the audit where you review how you can further optimize content that is visible on the pages of your website. This literally means everything that you can see on a page on your website so images and text. The information gained from the On-Page SEO aspect of the audit provides us with really helpful information such as information regarding keywords like which keywords you are ranking for. By using this information gained from your in-depth keyword research you can use it to inform your strategy in the future when it comes to incorporating keywords into future content.

Off-Page SEO is the part of the audit which allows us to review how off-site activities can be improved such as link building, anchor text etc.. Off-page SEO primarily is about SEO which can be done outside of your website by you elsewhere on the internet to improve your presence online. Any effective SEO strategy for your website should include at least one element which addresses off-site activities. Strategies such as when you reach out to other websites to develop link building is a perfect example of an off page SEO strategy one can take.

Doing an SEO Audit is something that is a must do for any website who wishes to further enhance and improve their business through using the information gained to develop a robust strategy. By clearly discovering and identifying problems one can form a strategy of actionable steps to take which can help place your business on a positive trajectory which will lead to long-term growth. It’s in your interest to do an SEO Audit today!

To find out more about excellent tools and strategies to use to improve your website Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Evergreen Content

Category: Tips and Tricks
November 2, 2018

Evergreen content refers to content that stays relevant all year. It’s forever “green” and fresh. Most content is fresh and popular for a short time after being initially posted and then goes stale becoming less and less popular until it fades into obscurity. Evergreen content by its very nature is the very opposite of this as it stays fresh and relevant all the time. Having evergreen content is great for websites as it keeps visitors consistently coming to the site as they are interacting and clicking on the content available on your website, this in turn is great for their ranking on google as google will look favourably upon them when indexing the website.

You’re probably thinking “Evergreen content sounds great how do I get it?”, well it can be achieved in a number of ways. The best written evergreen content is content which can appeal to as many different types of readers as possible. Content such as how to guides, tips, case studies etc.. will always be relevant info no matter the date published and they also have the ability of appealing to many different people who normally wouldn’t consume and access the same content as each other.

Basically at its core evergreen content is content you have published which contains information that won’t go out of date and cease to be relevant at any time. To ensure that your content is of an evergreen nature make sure that it achieves the following three points:

    • Your content not only provides readers with advice and insight but it also gives them actionable information that they can take with them and put to use. 
    • Your content is easy to understand by all audience. Even if the subject matter is of a complex nature your content needs to break it down and make it simple enough so any and all customers can understand it. Keep the tone and style simple and friendly so it’s inviting to the readers. 
    • Your content is easy to access. If you wish for this content to be accessible make it easy to find. If it’s not on the landing page perhaps have a link to it and also share it through your social media to encourage more users to engage with your evergreen content and visit your website.

If your content can achieve these points then it’s well on its way to being evergreen and will be in a position to get you clicks and views all year round!

To find out more about excellent tools and strategies to use to improve your website Contact 2Cubed today!

You can also contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

Please feel free to follow and interact with us on the following profiles.

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