How Often Should You Redesign Your Website?
How often should you redesign your website? Discover the key signs that your website may be outdated, underperforming or no longer supporting your business goals.
2Cubed is an award-winning Irish web design and development agency creating bespoke websites for businesses and organisations across Ireland. Established in 2011 and backed by more than 20 years of industry experience, our team combines creative design, technical development and digital expertise to build websites that deliver lasting value.
From professional business websites and eCommerce stores to complex digital platforms and custom integrations, every project is built around your organisation, your users and your goals.
Explore our Web Design Ireland Services, Website Development and eCommerce Web Design expertise or talk to our team about your next project.
We build beautiful bespoke customer-friendly websites working with you every step of the way. All our web designs are tailor-made to align with your brand's identity.
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We work with businesses, charities, membership organisations, healthcare providers, retailers, professional services companies and established brands to create websites that support their long-term digital goals.
Our clients choose 2Cubed not simply to build a website, but to provide the design, development and ongoing technical expertise needed to keep their digital presence performing.
Planning a new website, considering a redesign or not sure which digital solution is right for your business? Book a consultation with the 2Cubed team to discuss your requirements.
We’ll take the time to understand your current website, business goals, audience and the functionality you need. From there, we can talk through the most suitable approach, whether that’s a new bespoke website, eCommerce platform, website redesign, custom website development or ongoing digital support.
There’s no need to have everything figured out before you speak to us. Whether you have a detailed project brief or are still exploring your options, a consultation is a good place to start.
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We design tasteful, functional websites that are designed for and around your company.
We offer cost-effective bespoke website applications specially developed for your business.
We specialize in developing eCommerce websites utilizing services such as WooCommerce or Shopify.
We provide complete website management and web maintenance services.
We produce fully responsive mobile-friendly websites helping customers purchase with confidence.
We understand UX/UI design is fundamental to keeping users on your website for longer.
We write excellent website copy that helps your website rank better on search engines like Google.
We work with clients on a monthly basis to improve their SEO ranking and discover specific keywords.
Choosing a web design agency is about more than finding someone who can make a website look good. You need a team that understands how design, development, usability, performance and long-term support work together.
2Cubed was established in 2011, with our team bringing more than 20 years of experience in website design and development. That experience allows us to approach projects with a practical understanding of both technical requirements and business objectives.
We’ve worked with more than 400 companies per year, SMEs, charities, government organisations, membership bodies and other organisations, giving our team experience across a diverse range of industries and project requirements.
Our team brings together graphic designers, front-end developers, software developers, digital specialists, project management and customer support. This means different aspects of your project can be handled by specialists while remaining part of one coordinated process.
We don’t believe in a one-size-fits-all approach. The structure, design, functionality and technology used for your website are determined by what your organisation and its users actually need.
We consider performance, security, accessibility and future development from the beginning of a project, helping create websites that can evolve alongside your organisation.
Launching your website doesn’t have to be the end of our relationship. Our Website Maintenance services provide ongoing technical support, updates, security monitoring and development as your requirements change.
Whether you need a completely new website, want to improve an existing platform or require specialist functionality, 2Cubed provides the creative and technical expertise needed to take your project from initial planning through to launch and ongoing support.
We create bespoke websites designed around your brand, audience and commercial objectives, with a focus on usability, performance and creating a professional online presence.
From advanced functionality to bespoke web applications, our development team creates robust digital solutions tailored to your organisation’s technical and operational requirements.
We design and develop eCommerce websites using platforms including WooCommerce and Shopify, creating secure and intuitive shopping experiences built around your products and customers.
If your current website no longer reflects your organisation or isn’t delivering the performance you need, we can redesign it with improved UX, technology, accessibility and performance in mind.
Keep your website secure, updated and performing with ongoing technical maintenance and support from our experienced development team.
A great website also needs to be discoverable. Our SEO services help businesses improve organic visibility through technical SEO, content optimisation and ongoing search strategy.
Our team of digital experts get it right every time. Each person brings a unique skill set and different experience to every project we undertake. Together with our clients' input we create bespoke websites that meet the brief every time.
Meet the TeamTrusted by Businesses & Organisations Across Ireland Our relationships with clients often continue long after their website has launched. From new website projects and redesigns to hosting, development and ongoing maintenance, we're proud to support organisations as their digital requirements evolve.
A successful website starts long before development begins. Our structured process keeps your organisation involved throughout the project while giving our designers and developers the information they need to deliver the right solution.
We start by understanding your organisation, audience, objectives, existing website and technical requirements. This helps establish the scope and direction of the project.
We plan website structure and user journeys before developing a visual direction that reflects your brand and makes important information easy to find.
Once designs are approved, our developers build the website and implement the required functionality, CMS, integrations and technical features.
Before launch, the website is tested across relevant devices and browsers, with functionality, content and key technical elements reviewed.
After launch, we can continue supporting your website through Website Maintenance, development, hosting and ongoing digital services.
How often should you redesign your website? Discover the key signs that your website may be outdated, underperforming or no longer supporting your business goals.
Search is shifting from traditional rankings to AI-generated answers. Generative Engine Optimization (GEO) helps businesses stay visible in AI search results by improving clarity, authority, and content structure.
Getting website traffic but not enough enquiries? Discover how clear, strategic Calls-to-Action (CTAs) can guide visitors, improve conversions and turn more website traffic into genuine business leads.

Having worked with more than 500 organisations, we’ve developed websites for clients with very different audiences, technical requirements and commercial objectives.
Our experience includes projects across healthcare, retail and eCommerce, construction and engineering, professional services, tourism, education, charities, membership organisations and the public sector.
This breadth of experience helps us understand that there isn’t one formula for a successful website. An eCommerce store has very different requirements from a membership platform, healthcare website or large corporate site, and our approach changes accordingly.
We also develop specialist solutions including Membership Websites, multilingual websites, custom database functionality, API integrations and modern Headless CMS platforms.

2Cubed is an Irish web design and development agency led by Technical Director and owner Jennifer O’Brien.
Established in 2011, we’ve grown into a multidisciplinary team of designers, developers, digital specialists and support professionals working with organisations throughout Ireland.
We combine creative web design with technical development expertise, allowing us to deliver everything from professional content websites and eCommerce platforms to complex websites requiring custom functionality, databases, APIs and third-party software integrations.
Our experience includes WordPress, WooCommerce, Shopify and Headless CMS development, giving us the flexibility to recommend technology based on the project rather than forcing every client into the same solution.
With offices in Wexford and Dublin, we work with businesses and organisations throughout Ireland.
Website costs vary depending on the size of the website, design requirements, functionality, integrations and the complexity of the project. We provide tailored quotations based on your requirements rather than applying a fixed package to every project. You can request a web design quote to discuss your project with our team.
Timescales depend on the scope and complexity of the project, as well as factors such as content availability, functionality and client feedback. We’ll provide an expected project timeline as part of the planning process.
The platform depends on what your website needs to achieve. Our team works with technologies including WordPress, WooCommerce, Shopify and headless CMS solutions as well as custom development. We recommend the approach that best fits the project’s requirements.
Yes. We work with organisations that need to modernise existing websites, improve usability, introduce new functionality or move to a more suitable technology platform. Find out more about our Website Redesign services.
Yes. Modern websites need to provide a strong user experience across mobile phones, tablets, laptops and desktop screens. Responsive behaviour is considered throughout our design and development process.
Yes. Our development team works on projects requiring bespoke functionality, APIs, databases and integrations with third-party software and business systems. Learn more about our Website Development services.
Yes. We provide ongoing Website Maintenance and Support covering areas such as updates, security, technical support and ongoing website development.
Yes. While our offices are based in Wexford and Dublin, we work with businesses and organisations throughout Ireland and can manage projects collaboratively regardless of location.
Yes. Search visibility can be considered throughout the design and development process, and we also provide dedicated SEO services for businesses that want to improve their organic search performance over time.
Tell us about your organisation, current website if applicable, what you want the new website to achieve and any functionality you require. Our team can then discuss your requirements and recommend an appropriate approach.