Monthly Archives: April 2015

Mobile-friendly technology is now key requirement for ecommerce

Category: News
April 23, 2015

Recent analysis for Mobile Friendly use from Internet Retailing http://internetretailing.net/ shows the following.  This is a very interesting read! From what we can get from the below, that future proofing your eCommerce platform is now even more important.  Expectations are at the highest now because people expect more when they are re-platforming to a new system. We use Magento, WooCommerce, BigCommerce and Shopify.

Retailers are increasingly seeking mobile-friendly ecommerce platforms as they recognise the need to optimise for smartphone and tablet users, according to new research published by Econsultancy [IRDX .
The second annual Technology for Ecommerce Report, produced in partnership with Neoworks, has found that mobile-supported ecommerce is regarded as a ‘critical’ ecommerce function by 59% of merchants, an increase of 20% since last year.

According to the survey of more than 600 ecommerce professionals, a further 39% of retailers said they regard mobile-friendly tech as ‘important’. The next most critical attributes are high-quality site search functionality, product management & merchandising’ and ‘in-built SEO capabilities’, the report has found.

But despite its importance, only a fifth of respondents rate their mobile-supported ecommerce functionality as ‘good’, with over a third (35%) rating it as ‘poor’.

Poor functionality and under-performance is causing many merchants to replatform, according to the research. Compared to last year, the proportion of companies who have already replatformed has increased by 50%, from 22% in 2014 to 33% this year.

Nigel Atkinson, Head of Consumer Engagement at Neoworks, said: “Mobile commerce has been a hot topic in the industry for over five years, with sales from mobile and tablet devices increasing significantly year on year. In the survey responses this year, companies are citing it as the most important function of an ecommerce solution. Sales on tablet and mobile devices represent a significant proportion of digital sales, with major growth of mobile sales in fashion, beauty and home wares.”

Econsultancy Research Director Linus Gregoriadis added: “It is clear that tech providers are not yet delivering consistently against their clients’ expectations for mobile-friendly solutions, even though this emerges at the most important requirement for platforms.

“This is one of the shortcomings that is leading increasing numbers of merchants to replatform. The research found that organisations are still dissatisfied with their current systems across key areas of functionality, and as their businesses grow and requirements change, they are looking for systems that can better adapt to their new demands.”

The study also finds that when asked what innovative feature they would like to add to their ecommerce systems in the absence of budgetary and technical restrictions, an overwhelming number of survey respondents mentioned personalisation.

Of the respondents who have already replatformed, almost half (43%) of them have done so in the last year, a big jump from 2014 when that figure was only 30%. Two-fifths (41%, up from 23% in 2014) of those who consider replatforming plan to start the process in the next 12 to 24 months.

Nearly half of survey respondents (44% of companies and 46% of agencies) pointed to integration with current / legacy systems as one of the three greatest tech-related challenges they face in growing their ecommerce business.

 

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Best Web Design in Wexford

Category: News
April 15, 2015

New Web Design WexfordLately we have been awarded some very prestigious web design contracts in Wexford. We are working with some great companies upgrading their existing websites. Some of these are Secret Valley, Loftus Hall, The Apex, Pure Oil, LifeBites, and Prim-Ed Publishing. We are very grateful to be working with such great companies. We have some great websites all around Ireland and especially Dublin with our other office.

Winning such rewarding web design contracts in Wexford highlights how active businesses are in the area. It’s great to get a chance to enhance these websites with the latest technologies, making them mobile responsive and using the latest trends in eCommerce.

Ronan here has been very busy with Search Engine Optimisation (SEO) and improving new website and existing websites performance on Search Engines.

Have a look at our portfolio page and view our latest web designs. We try keep this up to date as possible. As you will see, each and every website we design and develop is unique to that customer, making us the best choice for web design in Wexford. This is incredibly important to us, as we endeavour to provide high quality web designs to all our customers. We work with each customer to create their own unique website design.

We are nearly six months now in our new head office in New Ross and are so delighted with our new facilities, having our own conference room, training room, and development office; it really has made the difference. Customers that have been to see us just love it here.

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Reminder about Trading Online Voucher Scheme 2015

Category: News
April 9, 2015

Online-Trading-VouchersmallReminder about Trading Online Voucher Scheme helps local businesses get online…

Last year this was a huge success for our clients. Not many customers seem to be aware of it so we thought to post about this again.  Especially Dublin clients with existing websites that need work, don’t seem to be aware of the fantastic support from the Local Enterprise Office to support businesses that want to trade online.

Here are the details again..

Register Your Interest Now!

Vouchers will be available to a maximum value of €2,500 or 50% of eligible expenditure (Net of VAT), whichever is the lesser;

Minister for Communications Pat Rabbitte T.D. has launched an excellent grants scheme for budding small and medium enterprises who wish to help their businesses grow online. The Online Trading Voucher scheme is designed to help these small companies to access the opportunities open to them through trading online. This will help companies right across Ireland to access new markets so that they can grow and create more jobs.

The scheme was originally tested in Dublin, where it proved extremely successful, and is now being rolled out around the country. Using the scheme, the National Digital Strategy aims to get a further 2,000 businesses trading online by the end of 2015.

Eligibility Criteria:

  • Vouchers will be available to a maximum value of €2,500 or 50% of eligible expenditure (Net of VAT), whichever is the lesser;
  • Voucher approval must be gained prior to incurring any expense;
  • Own labour is not an eligible expense;
  • Third party costs only will be considered;
  • All third party/supplier invoices must contain proper business details (e.g. Tax and Business Registration details).

The vouchers are targeted at businesses with the following profile:

  • Limited Online Trading presence;
  • Less than 10 employees;
  • Turnover less than €2m;
  • Applicant business must be registered and trading for at least 12 months;
  • Business must be located in one of the pilot areas under this phase of the scheme.

What the vouchers can be used for

  • IT consultation;
  • Development or upgrade of an e-commerce website;
  • Implementing Online payments or booking systems;
  • Purchase of Internet related software;
  • Purchase of online advertising (this purchase cannot make up any more than 30% of approved Voucher costs and can only be drawn down in one payment phase);
  • Developing an app (or multiplatform webpages);
  • Implementing a digital marketing strategy i.e. Social media marketing;
  • Consultation with ICT experts for early stage adopters of online strategy;
  • Training/skills development specifically to establish and manage an on-line trading activity.

If you would like your company to benefit from this fantastic grant, which covers for funding up to 50% of your expenditure, please contact 2Cubed for more details. You can call us on 051-440425, email hello@2cubed.ie, or else get in touch using the live chat on our website!

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