Category Archives: Tips and Tricks

Content may be King, but Marketing is the Queen

Category: Tips and Tricks
July 3, 2018

A common saying in SEO circles is “Content is king, but marketing is queen, and runs the household.” Just like any good couple one can’t survive without the other and both help each other to succeed. Without marketing your content no matter how good it may be will never be noticed. Likewise if you don’t have enough good quality content then what are you going to advertise and promote in your marketing? Content and Marketing are both equally as important as each other. It’s vital that anyone wishing to be successful makes sure that great content is paired with a great marketing strategy, never sacrifice or prioritize one over the other, both are equally important and should always be treated with this respect.

Great content is king as people want to see something new that catches their attention when browsing the internet, Writing content in your own words with your own ideas ensures that your content is different and unique to you and this will be appreciated by users and the search engine itself when it comes to ranking. Also with great content you are more likely to get new and returning visitors to your site.

While you’re producing great content be sure to optimize it efficiently so that it will see a jump in the rankings on the SERP (Search Engine Results Page), when optimizing it make sure that your priority is that it reads well for users and gives them a great user experience, this is key. I can’t stress enough to not make the mistake of trying to over optimize your page just for search engines and not have the user experience in mind, this can be called trying to use blackhat methods and it will not work, in fact it will have an adverse effect on your ranking and your content will suffer, do not abuse the system with things such as keyword stuffing etc…

Marketing is queen because in today’s market you need both marketing and content working efficiently to be successful. While it’s of course great to have dozens of great quality well written articles, it isn’t enough in itself to rank highly, there is still another step required, which is of course the queen: Marketing.

Some great marketing techniques that can be used are as follows:

  • Writing articles on blogs and making sure to link to your other content

  • Be active on social media because you can funnel a huge amount of traffic from social media channels such as Facebook, Twitter, LinkedIn, Instagram, Google+ and Google My Business.

  • Have back-links and anchor text throughout your site to encourage further navigation and increase average session duration

In this article we established the power couple that is the king of content and queen of marketing and how both are as equally important and provide the most success when both are utilized successfully. Just like a game of chess, the king and queen are the most important parts, while you won’t win the game in your first, second or third move, if you use both effectively and make the right strategic moves and be patient your chance will come and you will see positive results, every game starts with the first move, make sure yours is the right one!

To find out the right move and strategy to take when it comes to content and/or marketing please contact 2Cubed today!

2Cubed work with clients on a monthly basis, content writing/management and marketing are two of the many services we offer. To improve SEO ranking through effective marketing and have produced excellent results for many businesses, we help clients to get them to number one for their specific keywords. To help provide the best SEO service, 2Cubed also has an in-house web content writer who will work with you to customize and optimize your content, making it fit your brand identity and corporate voice, as well as maximizing impact on search engines. We will ensure that your content is unique and tailored for search engines so that your website has the best possible chance of reaching and expanding your audience. We provide reports and strategic plans assessing search result performance, working diligently to improve your company’s search engine optimization so that it continues to climb Google rankings on a regular basis.

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Local SEO

Category: Tips and Tricks
June 29, 2018

Local SEO is an element of SEO which differs quite a lot to the standard SEO process people think of. Local search results also change more rapidly than any other type. National, international etc…

Before you start your targeting your local SEO campaign there is some prep work you should make sure you have done, by having this done beforehand it will maximise your chances for success and getting the best results possible so you will rank high within the local listings.

There are six things in particular that you should have done before launching your local SEO campaign and they are the following:

Have a working Google My Business Page Set Up

It’s important that in order to have a strong presence on google that you have set up your Google My Business page. Once you have set it up, you should make sure it includes the following elements:

  • A long, unique description that’s formatted correctly and includes links.
  • Choose the correct and appropriate categories for your business.
  • Upload as many photos as possible onto your google my business page of your business
  • Add a local phone number
  • Add your business address that’s consistent with that on your website and local directories.
  • Upload a high-resolution profile image and cover photo.
  • Add your opening times/days
  • Have real reviews from customers

Optimize all of your landing pages with local keyword data

Your landing page is the most important page on your website as it is the first impression a user gets of your website. You should make sure this page is optimized with the correct keywords. A good idea is to incorporate the page with some particular keywords which you think users will use to search with.

Ensure your NAP listings remain consistently across the web

NAP stands for Name, Address, and Phone Number. NAP is critical for businesses wishing to rank well in the local organic search results, because search engines like Google take the data into account when determining which companies to show for their searches. This becomes even more important for Local SEO. You need to ensure that you have your full NAP across your whole website (i.e. every page). Furthermore, you must use the exact same details/format when you mention your address on other websites (i.e. local citations). You should also use Schema.org markup on your NAP to give the search engines all they need to display your company information properly.

Generate genuine reviews from your customers on Google and Yelp

Local reviews will have a direct impact on your local search rankings, it’s pivotal that you try and gain as many real genuine ones as possible so you’ll want to spend some time acquiring them. Whilst there are many types of reviews from different platforms for now I would advise to focus on getting as many google reviews as possible.

Optimize your search engine snippets

Google Featured Snippets are very search friendly and they help users to get answers without having to click any pages. By making sure to optimize your search engine snippets you will increase your chances further for ranking as high as possible in the search rankings.

Focus on localized link building

When you are doing a local SEO campaign it is extremely important that you have done effective link building. Unlike traditional national SEO, Local SEO places a lot more importance on gaining links from other local websites that are relevant to your business and industry. National SEO places a greater importance on gaining as many links as possible from high authority websites and whilst of course that is still something to aim for, with Local SEO the links from websites local to you are what is the most important!

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Website Security | Give Your Site A Health Check

Category: Tips and Tricks
June 28, 2018

Everyday Websites are compromised, the majority of these security breaches are usually an attempt to use your server for things such as an email relay for spam emails, or to setup a temporary web server which would be used to serve files of an illegal nature. However depending on your website sometimes these breaches can be of an even more serious and dark nature such as hackers attempting to steal your data and/or to actually deface your entire website.

There will always be hackers unfortunately, that fact is out of your website’s control, what you can control however is your website’s security. Think of website security as the health of your site, when your website security is strong your site is in good health, when your website has poor or no security your site is in bad health, and just like human’s, when you are feeling weak, it’s harder to protect yourself from dangers. Hackers thrive on sites who are in weak health and vulnerable.

So how do I make sure my website is in good health? Well just like visiting the doctor for a check up your should get into the habit of regularly giving your site a health check to see how it’s performing. Two ways in particular of increasing your website security and keeping it in good health are switching to HTTPS and having a Website Security Seal.

A great way to protect your site is to make sure you switch to HTTPS hosting, to do this you will have to acquire an SSL certificate. Normally websites are hosted on just HTTP, this is a problem because HTTP is not secure and so hackers can ‘listen’ in on any data that is being passed between your site and a visitors browser. This data could be of a severely sensitive nature such as card details or login credentials such as username, passwords etc..

HTTPS however is stronger over HTTP as it is secure and has an encrypted connection between your website and a user’s browser. This encrypted connection makes it so that any data that may be passed can not be intercepted or “listened” on by hackers. Another reason why your site needs to have HTTPS is that it’s not only just good for security but google have actually made it clear that HTTPS is a ranking factor in their algorithm. Google favours websites who use HTTPS over HTTP.

Switching to HTTPS is simply the logical move, not only does it give your site more security, but it will also improve your rankings on the SERP as google favours sites who use it. To get your site to switch to HTTPS you will need to have an SSL Certificate. To inquire about getting an SSL certificate for your site get in touch with us today!

As well as switching to HTTPS another way of drastically improving your website security is by having a Website Security Seal. A Website Security Seal is a security feature that monitors your website and it looks for things such as malware in particular. Malware is viruses which have been uploaded by hackers. Think of a website security seal as being like anti-virus for your website. As a user you wouldn’t surf the web without having an anti-virus installed so why would you want to expose your website to potential threats.The seal constantly works in the background and monitors your files and if it comes across malware it will notify you so that you can remove it and keep your site safe.

Having your hosting, website security and maintenance looked after by a professional company is simply the smart decision, it will not only give you peace and mind that your site is being looked after by experts but you will also now be able to focus your time on your business and your customers. Also by having a maintenance agreement in place you won’t have to continually pay each and every time you need an update done, you can rest easy in the knowledge that it will be automatically covered by your agreement, it will save you money in the long run compared to having to go it by yourself.

Once you think you have done all you can in relation to improving your security then it’s time to actually test your website security and give your site a health check.The most effective way of doing this is via the use of some website security tools, often referred to as penetration testing or pen testing for short.

For more information about increasing your website security and making sure it’s in good health contact us today!

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The Importance of Google AMP

Category: Tips and Tricks
June 22, 2018


AMP stands for Accelerated Mobile Pages, it is a Google-backed project designed for any publisher to have pages load quickly on mobile devices. Accelerated Mobile Pages (AMP) is designed to enable publishers to easily improve speed and by extension the user experience for their mobile users. Pages who make use of AMP coding actually appear within special places in the search results and with a special “AMP” designation.

Before AMP was introduced similar results were possible to achieve but it could only be done by experienced developers through quite specialized performance optimizations and it required a lot of time and was often simply not done as people found it too arduous and/or lack of resources played a factor. The great thing about AMP is that it allows businesses to now do these optimizations quite easily by themselves in quite a quick time.

By optimizing your site with AMP you are being proactive and putting yourself in a great position because chances are it’s going to become more and more popular in the future and google themselves are encouraging the use of AMP and are likely to favour pages with AMP when it comes to the search engine listings.

When using AMP there are some important considerations to make such as you will have to maintain at least two versions of any article page or post. One version will be the original version of your page or post that users will typically see, and then their will also be the AMP version of that page.

Also AMP doesn’t allow things such as form elements so you most likely won’t be able to have elements such as lead forms, on-page comments and other more common elements you may be used to incorporating on your standard page when optimizing them.

However despite this, one thing that can’t be denied about AMP is that it truly does provide quite an easy, fast and efficient way of improving your site speed on mobile devices and considering we live in a mobile first indexing world that is more important now than ever.

For more advice and information on having a successful website get in touch with 2Cubed today!

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MOBILE FIRST WEB DESIGN

Category: Tips and Tricks
June 20, 2018

Mobile first web design is exactly what it sounds like, it is the practice of designing first and foremost for the smallest screen compatibility possible and then working your way up from mobile to desktop etc..

The idea behind this practice is that by taking this approach you have designed your website to be a responsive and very adaptive design. This is because you would have taken the approach that is called ‘progressive enhancement’. Progressive enhancement is the strategy that since mobile design is generally the most difficult to do that you should actually do it first and then when you have to design for other devices you will find it a much easier process. The great thing about this approach is that since you have made mobile first web design a priority and since smaller designs will have only essential features you have at the core already the heart of the user experience you’re offering.

The opposite approach of progressive enhancement is called ‘graceful degradation’. This would be considered a more old-fashioned practice. Graceful degradation entails building a website that incorporates everything from the start and then starts to strip away parts at a later stage for compatibility on smaller devices. The bad thing about graceful degradation is that it treats mobile compatibility as an afterthought or almost a nuisance and you are cutting down on the quality for the mobile version so you nearly end up with two different websites. The one on desktop is a proper effective one whereas the mobile version ends up looking like a pale shadow of the former.

Google now actually indexes sites on a mobile first approach which means they are first ranking your site on how responsive and how well designed it is for mobile, so you can understand if you took the graceful degradation approach you have already shot yourself in the foot as your website will not rank as well as google will judge it poorly even though your desktop site might very well be perfect. We of course then like everyone else recommend that you always take the progressive enhancement mobile-first approach and make mobile a priority not an afterthought otherwise you will live to regret it.

When your site looks great on a mobile device, it will translate brilliantly to all other devices. Also when you design for mobile first it’s limitations are forcing you to cut to the heart of things and really prioritize your content. This is unintentionally helping you to make your website better and deliver the ultimate user experience as since you are designing under such tight parameters your site will be very content-focused which in turn means its user-focused. Google will look on you very favorably if you’re offering the user a great experience and you are because you have been forced to cut to the heart of things, and that’s what the user wants, not to be distracted with all the bells and whistles but access straight away to the content they were searching for!

What first seemed like a hindrance is actually an unlikely but extremely helpful ally, design your website with a mobile first approach and you have taken the first step to having a successful website, on all devices!

For more advice and information on having a successful website get in touch with 2Cubed today!

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Is your website struggling to convert? – Here’s 4 possible reasons why and what you can do about it!

Category: Tips and Tricks
June 19, 2018

The best way to measure how successful your site is to look at your conversion rate.

At the end of the day this is the most important statistic you have at your disposal when trying to decide if your site is a success..

Whilst it’s true that having as much traffic as possible is of course important, ultimately if you are not converting this traffic then what is the point?

The bottom-line is that the only traffic which truly matters are those who actually purchase your product or service, all other traffic is practically considered useless to helping your businesses profits and success as they have not been converted to spend money.

It’s vital that to judge success that you know and are aware of your traffic and conversion rates, the best way to measure this is to use a program like google analytics.

Generally a good conversion rate by industry standards would be considered between 2% – 3% . This rate can fluctuate depending on the value of the product or service being purchased. (e.g. you’d have more difficulty converting customers if you’re selling products or services that are very expensive compared to ones which are very cheap).

If you see that you have been getting a lot of traffic but the majority of it is not being converted then there may be a few particular reasons at play. Here are four common ones which could be causing this:

Your site speed is slow

If your site speed is slow people will get frustrated and leave, obviously since they have left they are lost and can no longer be converted. Also since they have had a bad user experience the chances of them coming back to visit are slim to none, this can be detrimental to your site as it’s very hard to ever recover these lost possible conversions. It’s vital that your site is fast and makes a positive first impression!

Some of the many issues that can cause your site to be slow are things such as:

  • Not being optimized for mobile
  • Broken links
  • Not optimizing your images
  • Poor or messy code
  • Not enabling the caching capability on the site

The biggest factor in many people’s opinion which causes slow speed is actually having poor hosting. To view our own excellent hosting packages please contact 2Cubed here.

Not using Call to Action effectively or at all

You have to make it as easy as possible for customers to purchase your product/service, they should never have to go searching to get to the stage where they can purchase which would make them a conversion for you.

Your calls to action need to be clear, easy to see and enticing to get the customer to click. Always make sure your users have at their disposal access to all the info they need before they make a decision to purchase, if they have to search for this content you will have users who drop out and you will miss out on possible conversions you otherwise could have had.

Where necessary you should make sure that there are relevant calls to action available on your most important pages on the site. Make sure to give these calls to action a prominent position on the page so that they stick out to the user.

Bottom-line is simple just make sure it is very easy for the user to convert when they are ready and willing to.

Poor Mobile Experience

As you should already be aware the use of mobiles to view sites is increasing each year. So it is absolutely imperative that your website is mobile friendly! If it’s not you have severely hampered your chances of success and in turn decreased your conversion rate and honestly you may not recover from it unless you rectify the issue, it’s simply that important and as our reliance on mobile technology increases this is only going to become more and more important in the future.

You must make sure your website has been designed specifically for mobile compatibility and not just that it is simply responsive.

A few key things that can be done to make sure your website is designed for mobile are things such as:

  • Using large and easily legible text
  • Using concise and short paragraphs
  • Making sure that every key feature is just a tap away
  • Having just a single call-to-action on pages

Make sure to regularly review your site’s mobile compatibility especially as you add new content to the site.

User experience is frustrating

Another vital issue that can be causing you not to capitalize on conversion opportunities is that you are offering the users who visit your site a poor of frustrating user experience. The best way to find out what is making your user experience frustrating is by asking the users themselves, note feedback and complaints! A few common annoyances that can contribute to a poor user experience are thing such as:

  • Navigation is a chore
  • Too many ads/pop-ups
  • Your site simply doesn’t look good (UX Design is poor)
  • Your site does not give the users the information they need

These issues can be fixed easily and it is important that they are.

When using analytics you should always pay close attention to your bounce rate. This is a key indicator of how good or bad your user experience is. If it is high, then you know there is something that is not appealing to users and needs to be fixed, if its low it means users are generally happy with your site as they are spending time on it.

There are many different possible reasons why your site may not be converting but those mentioned in this article are issues that would apply to all.

By making these changes if you haven’t already you should see a big difference and improvement in your conversion rates and your sites success.

For more advice and information on having a successful website get in touch with 2Cubed today!

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Move your MODX site to WordPress

Category: Tips and Tricks
May 9, 2018


MODX (originally MODx) is a free, open source content management system and web application framework for publishing content on the world wide web and intranets. MODX is licensed under the GPL, is written in the PHP programming language, and supports MySQL and Microsoft SQL Server as the database.

Many people choose to move their site from MODX to WordPress because they come to realize that with MODX CMS that it can be very difficult to make the simplest of changes. By converting their site over to wordpress users find it much easier for common functions such as updating and customizing.

When a client wishes to keep the look and feel of their current site when moving across to wordpress we start by first doing the content migration and then follow it up with the theme migration. If there is a lot of functionality already built in the original site we can distribute it over to various types of wordpress plugins. The site will then be converted for cross device compatibility and when that’s completed be moved over to responsive framework.

WordPress conversion from MODX is an approach that tends to make sense as best practice for most businesses. However there is one caveat to this point that should be considered, you shouldn’t rush into converting from MODX to WordPress without first properly evaluating everything first. It’s vitally important that you consider first your existing assets such as (such as SEO, Content, Functionality) are not compromised in the transfer.

Finally the most important point when it comes to converting a MODX site to WordPress is to make sure you have an expert doing it! This isn’t something that is recommended to be a DIY job unless you are very confident of your abilities because there are a lot of things that can go wrong and issues that pop up during a migration, this is where it will pay to have someone who has a cool head and knows what they are doing to make sure your site converts to the otherside intact and unscathed.

There are many so called ‘experts’ and ‘wordpress gurus’ out there who just copy/paste the existing MODX site into wordpress without first centralizing the control to the wordpress dashboard, this practices goes completely against the whole purpose of migrating over to wordpress! Many people also rely on automated software to cover everything related in the A-to-Z migration of a MODX site to wordpress. While automated software and scripts are very helpful in the migration process they aren’t always enough to complete the job by themselves.

An experienced wordpress migration expert will know how to utilize the perfect combination of both automation and traditional hand coding to garner the best results.

To get in touch with 2Cubed about migrating your site or just to inquire with queries you may have be sure to get in touch and contact us today!

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Web Design Wexford

Do I Need a New Website?

Category: Tips and Tricks
February 20, 2018

The whole point of having a website is to inform site users about your product, brand or service while leading them down the sales funnel in the process. However, far too many companies fall into the trap of launching their website and subsequently ignoring it, failing to engage with site users, letting its content become stagnant and in some cases, harm their brand image. In its current guise, does your website generating sales and enquiries? If the answer is ‘No’ or, ‘I’m not sure’ then it’s time to take a look at redesigning your online presence.

2Cubed specialise in producing fully bespoke Web Designs for clients based in Dublin and beyond. Experts in WordPress & Magento Development, we take our clients ideas for their brands and make them an online reality.

Is your website mobile optimised?

Websites that have not been designed to effectively display on mobile devices should be consigned to the annals of history. Mobile traffic has seen double digit growth since 2009, rising to just over 50% in 2017 and any company that fails to adjust their online approach to accommodate this growth in traffic runs the risk of alienating more than half of their target market and being left in their competitors wake in the process.

Have You Switched From HTTP to HTTPS?

Https isn’t just for online shops anymore. This is due to the fact that Google have recently strengthened their stance on the importance of site security with the presence of HTTPS singling out a sites security level to Google’s ranking algorithm. Sites that fail to change over from http to https are being hit with reductions in their Google Search Result Page ranking as can be seen in the fact that more than 75% of results on page one of Google Search Results consist of HTTPS sites.

Is Your User Experience Up To Scratch?

User Experience, or UX is the invogue buzzword in contemporary web design. In the past few years we have become more and more accustomed to making use of the internet on a daily basis. As such, our expectations of functionality and user experience have increased and sites that don’t meet our expectations won’t be long seeing their traffic numbers fall.

Does your current site take an eternity to fully load? Is a long winded sales journey causing you to hemorrhage potential customers? Are site users engaging with your content? Sites that experience a high level of engagement while providing a high standard of user experience (UX) will be similarly rewarded with an improvement in their SERP positioning. First and foremost, visitors must be able to find their desired product and complete a purchase in as few clicks as possible. Simplifying the customer journey will help reduce your bounce rate and help push site users down the sales funnel. Engaging, informative and targeted content helps minimise site bounce rate, gives your brand a sense of industry authority in the eyes of site users and is another of those all important signals of competency that Google’s Search Algorithm likes to reward.

Why Choose 2Cubed?

Updating your Web Design with 2Cubed will go a long way to rectifying any and all of these issues.Our in house Graphic Designer will make sure that your newly designed website is bespoke to your preferences and needs while our highly experienced team of developers will ensure that your site remains at the forefront of plug in and security updates. Don’t just take our word for it though, take a look at some of our recent Web Design work for Clients based in Dublin below and if you like what you see, get in touch with us today and take the first steps towards optimising your online presence.

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What The GDPR Means For Your Website

Category: Tips and Tricks
November 9, 2017

What is GDPR?

The General Data Protection Regulation (GDPR) is a series of principles designed to strengthen the protection of data for EU citizens and residents. Having been ratified in April 2016 it will be enforced by every EU state from the 25th of May 2018 onward and represents the single greatest advancement of EU data privacy in more than two decades.

While many of the legislative principles that make up the GDPR are similar to those found in the current Data Protection Act (DPA), there are a series of new measures and significant enhancements involved.

Introduced in order to protect individuals from potential future data breaches, the GDPR will allow individuals to wield far more control over the personal data companies retain about them and place significant emphasis on businesses ability to demonstrate data control and security.

Who will be affected by GDPR?

These changes will impact any company that collects their clients personal data whether it’s through a website, an app, email or any other means that results in personal data being retained in an internal database.

This means that many businesses will have to adjust their approach to data retention and transparency in order to ensure they don’t incur a non-compliance sanction of up to €20,000,000 or 4% of annual worldwide turnover.

Make sure you are GDPR compliant 

Data transparency between companies and individuals is a cornerstone of the GDPR. Companies will be required to inform individuals:

  • What personal data are being retained

  • How their personal data are being used

  • Who is using their data

  • How long their data will be stored for and,

  • Who to contact with regards to obtaining further information on the company’s data processing procedure

In conjunction with data transparency, data security is paramount to maintaining GDPR compliance. In order to ensure this, firms will be required to carry out an online review, answering the following questions:

  • Does our target market include EU citizens? (Check currency listings, etc.)

  • Does our website contain a comment section?

  • Does our website facilitate newsletter subscription?

  • Does our website gather and retain personal information or online identifiers such as IP addresses via analytics?

Following this, it will be beneficial to carry out a review of the personal data being collated and retained, under the following headings:

  • Why are these data being collated?

  • Why are these data being retained?

  • How long will these data being retained?

  • How secure are these data?

Over the course of these reviews, any potential weak points in a firm’s data protection protocol should become clear and allow the company to take the necessary steps to maximise data security and minimise their risk of GDPR non-compliance.

Suffice it to say, this is a highly simplified guide to GDPR compliance.  If you have any questions or concerns about the potential impacts of GDPR on your firm please contact 2 cubed here and our web development experts will be happy to help.

 

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Website Maintenance Tips & Tricks

Category: Tips and Tricks
October 5, 2017

Your website is often the first point of contact between your business and your clients. It impacts all stages of the customer journey from initial enquiry through to completing a purchase and potentially forming a long standing customer relationship.

In order to effectively reflect the fluidity of your brand position and business offering, your website must be maintained regularly. If potential customers visit your website only to find outdated information on services and products you no longer offer, you might find it’s about as useful as a brolly in a hurricane!

So, how do you ensure your website is maintained to the highest standard without it taking up your entire week?  

The best bet is to create a maintenance checklist and schedule each task into your calendar for completion. This way, you can ensure that your website remains regularly updated while minimising your maintenance time pressure.

The following are five of tasks that should be included in any maintenance calendar.

Review Your Website Analytics 

Analytics tools, such as Google Analytics, are your friends. They allow you to track how visitors find your website, which pages are particularly successful and which are not. Having a grasp of these figures is essential to the success of your website and overall online marketing strategy. They should be reviewed on a weekly basis to keep you fully informed and allow you to augment your content strategy to maximise success.

Fix Broken Links

When it comes to navigating a website there are few things more annoying than coming across a 404 error page. It’s thoroughly off putting as a potential customer and gives the impression of a lack of professionalism. That said, broken links can appear quite easily. If you forget to update a link after making even small changes to your website’s files, you could be left with a horrible assortment of 404 pages.  

The good news is that there is no shortage of tools at your disposal to help fix these issues. Google Search Console is a free to use service, provided by Google, that allows you to check for and fix indexing errors that lead to 404 errors. Alternatively the wordpress plugin ‘Broken Link Checker’ will continually scan every page on your website for broken links and email you if/when a new one appears.

Optimise Website Navigation

It is imperative that visitors to your site end up where you want them as quickly and as easily as possible. Navigating to your key pages and contact forms should require as few clicks as possible. If navigating through your website proves an arduous task, you’ll likely see your bounce rate fly right through the roof.  

Deliver Effective Relevant Content

Content is king. Not only does compelling content add pages to your website, it attracts visitors and allows you to position yourself as an authority in your area as well.

Keep your content posts relevant to the services you provide as well as the needs of potential customers and you will be on track to turning your website visitors into valuable customers. Not only that but, consistently posting relevant content will keep you in Google’s good books, making sure that your website ranks higher in search results. Set a schedule, brainstorm content ideas in advance and stick to it.

Assess Your Website Goals 

What is your website for? What metrics are you using to measure website success? Are you hitting your targets? Business and Online Marketing Goals are fluid, they don’t exist in a vacuum. Equipped with your latest analytics feedback, you should reassess your website goals on a regular basis. These goals should be written down and set for each quarter allowing you to measure successes and failings on an ongoing basis and implement adjustments where necessary.

Developing and following an intuitive website maintenance plan is a key step on the path to ensuring that your website remains professional, user-friendly and accessible to your current and potential customers.

If you’d like to improve your website, social media, brand identity, or want a Digital DNA assessment and overhaul, contact 2Cubed today!

 

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