Monthly Archives: March 2019

How to Improve Your Website’s Page Speed

Category: Tips and Tricks
March 19, 2019

Website page speed is the measurement of exactly how fast the content on your page loads. This means how long it takes to fully display the content of your page. One of the best ways to evaluate your page speed is to use the free tool Google PageSpeed Insights.

In one of our most recent posts we went into great depth on how important having good results on Google PageSpeed Insights really is. In that post we made the point that page speed is a very important factor for SEO as it is known that Google uses page speed as one of it’s many signals used by its algorithm when ranking pages. As well as being important to Google, page speed is very important to user experience also which plays a part in how your website ranks.

There are many ways to improve your website’s page speed such as:

Fully Switching over to https:

Ensuring that your website has an SSL Cert not only shows that your website is safe to browse on and to purchase products/services safely with your credit card but it will also help with your SEO as Google looks favorably on websites who have an SSL Cert over those who have none. Where this affects page speed is when the http version of your website is cached and redirects to your https version. By ensuring that your website automatically redirects to the https version you can greatly enhance the page speed.

Rectifying Image Related Issues:

Images tend to be a common issue that cause an unfavorable page speed. Images can cause issues unnecessarily as they can be a huge size and of too high of an image quality than required or needed. To rectify these two issues it’s recommended to take a look at all your images and to both compress and resize them as necessary. By resizing them to a more appropriate size and by compressing them to a more appropriate image quality you will reduce your page load time which will in turn improve your page speed.

Browser Caching:

By implementing browser caching on your website you are telling visitors to your website exactly how long their browsers should retain information/memory of your website for. This means that a message would be sent to the users browser that images on the website should be cached (remembered) for three weeks so that when this specific user visits the website again within this three week period your website will load more quickly as the resources to remember the images are being pulled from their device instead of your website. This takes some of the workload away from your website and in turn this will improve your page speed also.

Improving your page speed is a never-ending goal and something that should be continuously worked on to improve it as much as possible as it is so important not only to SEO and User experience but the overall success of your website.

If you would like to inquire about improving your website’s page speed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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The Importance of Ecommerce for Retail Businesses

The Importance of Ecommerce for Retail Businesses

Category: Tips and Tricks
March 15, 2019

Ecommerce has grown dramatically in its importance and its ability to be the deciding factor between whether a business is a success or not.

This was more clearer than ever from the findings in the 2019 PwC Irish Retail & Consumer Report which provides a vast array of interesting insights about consumers and the current state of the retail sector in 2019.

One of the prevailing recurring themes of the report was the need for retail businesses in this day and age to not only have a website but an Ecommerce website where customers can purchase products online.

Two key insights found in the report in relation to Ecommerce was that 20% of Irish consumers shop online weekly or more often via their mobile devices and also 30% of consumers purchased online weekly or more often in 2018, compared to 24% in 2017.

There are many reasons why you should consider having an Ecommerce website for your business if you haven’t already. Here are 3 great reasons why you should have an Ecommerce website:

Better Customer Experience 

By having an Ecommerce website it is extremely convenient and easy for customers to browse your online store and purchase a product whenever they wish. By having an online store you remove the need for the customer to make the journey to your bricks and mortar location and purchase their product of choice. By giving them the convenience to do this at home they will be more at eased and relaxed. A happy customer is a buying customer.
 

Reach a Broader Global Market 

By bringing your retail business into the digital market you will open yourself up to a whole new market that can potentially have a global reach. When you are a bricks and mortar business your customers will be generally just those in the immediate area as it would be inconvenient for others from further afield to travel just to shop at your store. By restricting yourself to only the local populace you have not only greatly reduced your target market but also reduced your potential earnings. By having an Ecommerce website you remove this restriction and your market is virtually endless in its reach.

Passive Earnings 

By having an online store you are always open for business 24/7! This is a great advantage over a traditional shop which is open for a certain amount of hours and usually only on certain days also. When your store is online and always open for business people can purchase off you any day at any time. By giving them this convenient option you have endless opportunities to earn money as you are no longer restricted by traditional business hours.

While there is and will always still be a place for traditional physical retail businesses it cannot be denied that those choosing to shop online are increasing and will continue to do so into the future. By not having an Ecommerce website you’re not only restricting your potential earnings but you are ignoring an ever growing and important part of the retail market.

If you would like more information or would like to inquire about getting an Ecommerce website created and developed please contact 2Cubed and get your business the traffic and success it deserves. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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Wexford Social Media & Digital Marketing Excellence Award 2019

Category: News
March 11, 2019

The Wexford Business Awards which are now in their eleventh year, are county wide awards which recognise the entrepreneurialism, innovation, diversity and talent of businesses across all sectors in the county. The Wexford Business Awards honour Wexford’s industry leaders through the acknowledgement of their innovative business processes, product development, enterprise, sustainability and overall business success.

This year 2Cubed are delighted to be the official sponsor for the Wexford Social Media & Digital Marketing Excellence Award. The purpose of the Wexford Social Media & Digital Marketing Excellence Award is to recognize and honour Wexford based businesses who have achieved success in their sales and marketing by successfully utilizing the very best of the latest business thinking, creativity and technology to put themselves apart from all competition and to be number one in the frontier of social media engagement.

An independent panel of Judges will come together to discuss and decide who will be the lucky recipient of the 2019 Overall Wexford Business of the Year Award. They will choose the recipient of the  2019 Overall Wexford Business of the Year Award from the pool of winners of each existing category. The winners and runners-up in each of the award categories and the overall Wexford Business of the Year Award 2019 will be announced at the official County Wexford Business Awards Gala Ceremony, on Friday, 24th May 2019 in Clayton Whites Hotel, Abbey Street, Wexford.

2Cubed wish the best of luck to all involved in the 2019 Wexford Business Awards.

For any and all website support and queries please contact 2Cubed. You can also call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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Google PageSpeed Insights and why it’s so important!

Category: Tips and Tricks
March 6, 2019

Google PageSpeed Insights is a free tool offered by Google which is designed to report and make an informed determination of the performance of a specific web pages performance on both Desktop and Mobile devices. Google PageSpeed Insights also provide suggestions on how that specific web page can be improved.

The report that is provided by Google PageSpeed Insights provides you with information such as field data and lab data about your submitted web page. Lab data is a type of data that can be used to aid with debugging performance issues whereas field data’s main use is that it captures real-time user experience metrics which can be helpful.

As mentioned previously since PageSpeed Insights are a free tool offered by Google anyone can simply search “Google PageSpeed Insights” and enter their website URL to get a live up to date results for their PageSpeed on Desktop and Mobile devices. Entering a URL and hitting “Analyze” will quickly get you a detailed report of what’s slowing that web page based on two parameters and this report will also come with recommendations on how to fix it. When you enter your url your website will be analyzed and within a few seconds you will receive a score for both desktop and mobile which will be a percentage out of 100. 0%-49% is considered slow, 50%-89% is average whereas 90%-100% is considered fast by industry standards.

The reason these scores are important is because they play a factor alongside general SEO optimisation when it comes to google’s algorithm of ranking websites. Basically the better your Google PageSpeed Insights score is the more likely you will be to rank higher than others provided your general SEO optimisation is done efficiently as well of course.

Google recently changed how PageSpeed Insights judge websites and since Google have made this change a lot of websites are finding that their once higher score has now fallen and they are struggling to get it back to it’s once former glory. When your website is analyzed by Google PageSpeed Insights as part of their analysis summary they will provide diagnostics and opportunities for improvement. By following these suggestions you can improve your overall score again.

Google PageSpeed Insights true to their name provide a great insight in to the health and strength of your website by giving you accurate reports on it’s page speed. As it’s a free tool there is no excuse to not avail of it and use it’s useful information.

IMPROVE YOUR GOOGLE PAGESPEED INSIGHTS SCORE

To inquire about improving your score on Google PageSpeed Insights please contact 2Cubed and get your business the traffic and success it deserves. You can also call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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