Monthly Archives: April 2018

Website Maintenance Ireland

Category: Projects
April 26, 2018

2Cubed provides website maintenance and website management for 100s of companies across Ireland, from large businesses in Dublin to smaller, regional companies in rural areas. Whatever the size or scale of company, we can manage and maintain your website, keeping it updated and secure, leaving you to get on with the day-to-day running of your business. 2Cubed pride ourselves on the fact that “All of Our Web Designs Are Created Specifically For Each Customer in Mind”.  We are a team of web design professionals that are dedicated to giving the best web design service in Ireland.  In 2016 we were finalists as IIA Net Visionary Web Design Company of the Year.

To make things easier for people to outsource their website management to us, we launched our new sister site Website Maintenance which allows new customers to come on board and select the website maintenance package that is suitable for their needs. This site was created because we believe that you shouldn’t have to be worrying about the maintenance of your company website, we can give you the peace of mind that it is being looked after which will enable you to focus on your business completely.

Our Website Maintenance site offers many Website Maintenance Options including our own individual packages such as “Website Maintenance”, “Fix Website Hack” and “Website Maintenance Ecommerce” which you can choose from to ensure your website runs smoothly.

We also offer what we call Website Bolt-ons which will help your business to get the most from your online presence with our simple add-ons such as “Set up SSL Cert”, “Google Business Email” and “Transfer Email to Google Business Email”.

Our Website Essentials packages “Content Writing”, “Website Hosting” and “SEO & Digital Marketing” will help you to get found on google and reach more customers.

To view these packages and more in detail visit our new sister site by clicking here!

2Cubed can help fix your website after it has been hacked, update and secure it with latest patches, install security and SSL certificates, provide web hosting, and set up or migrate email.

For help with your website maintenance and website management needs, contact 2Cubed today!

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2Cubed Dublin’s Office Moves Location

Category: News
April 23, 2018

2Cubed were delighted to replace our old office in Dublin by moving into a new location in the nation’s capital.

Our Wexford office moved from Enniscorthy to brand new quarters in New Ross in the recent years so we are delighted for our Dublin location to get the same treatment.

Our new location in Dublin is:
2CUBED – WEBSITE DESIGN DUBLIN
ANGLESEA HOUSE
63 CARYSFORT AVENUE 
BLACKROCK, CO. DUBLIN

2Cubed have been proud and look forward to continuing to provide award-winning web design and mobile app development services to the Dublin area. We have designed and developed many successful websites for Dublin-based businesses, from both Dublin City and County Dublin. These include Bombay Pantry Lucan  Fabrics, not to mention our work with renowned fashion blogger Suzanne Jackson

2Cubed has over 15 years’ experience in web design, and calls upon this experience when developing bespoke websites for your company, helping you expand your business online and maximise both sales and productivity.

We also provide App DevelopmentResponsive Design, eCommerce Development and Design in Dublin.

We use a number of eCommerce platforms like Magento, Shopify, WordPress and Woo Commerce to run these successful sites.

In addition to these services, we can also create unique content for your business – helping develop your company’s image as an industry authority in the eyes of customers and search engines alike, helping you rank higher in Google and thus increase your online exposure.

To view our full portfolio of work please click here.

Please feel free to contact us on 01 905 8114 or 051-440425, email hello@2cubed.ie

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Trading Online Voucher Scheme Helps Irish Businesses to Create and Enhance Their Online Presence

Category: News
April 16, 2018

To support small Irish businesses to enhance their online trading presence, Online Trading Vouchers to the value of € 2,500 (up to a maximum of 50% of the total cost) are now available to Businesses through a programme under the Government’s National Digital Strategy and delivered through the Local Enterprise Offices.The objective of the scheme is to help small businesses grow their sales, exports and ultimately jobs. Small businesses throughout Ireland can now apply for digital vouchers to assist in helping their businesses trade online. Up to 1000 vouchers will be available for qualifying businesses through the network of 31 Local Enterprise Offices (LEOs).

Last year this proved to be a huge success for our clients. Not many customers seem to be aware of this excellent scheme, especially Dublin clients with existing websites that need work, don’t seem to be aware of the fantastic support from the Local Enterprise Office to support businesses that want to trade online.

Download the Trading Online Voucher Application Form Click here

With the trend ever increasing towards online spending it is estimated that only 23% of small Irish businesses are engaged in any meaningful way in eCommerce sales. For businesses employing less than ten people this percentage could be even lower.  It is now believed that of online purchases made in Ireland that 70% of these are done in overseas markets. There is now an urgency to ensure that businesses recognise that this is happening and that they are encouraged and supported to correctly respond to this digital reality. Vouchers will be available to a maximum value of €2,500 or 50% of eligible expenditure, whichever is the lesser.

Who is eligible?

  • The vouchers are targeted at businesses that have a limited online trading presence
  • less than 10 employees
  • turnover less than €2 million
  • applicants must be registered and trading for minimum of 12 months

The Online Trading Vouchers can be used for the development or upgrade of an e-commerce website such as implementing online payments or booking systems.  Other usage includes; purchase of Internet related software, online advertising, development of an app, implementation of a digital marketing strategy, consultation with ICT experts for early stage adopters of online strategy, training/skills development specifically to establish and manage an online trading activity.

What the Vouchers can be used for:

  • IT consultation;
  • Development or upgrade of an e-commerce website;
  • Implementing Online payments or booking systems;
  • Purchase of Internet related software;
  • Purchase of online advertising (this purchase cannot make up any more than 30% of approved Voucher costs and can only be drawn down in one payment phase);
  • Developing an app (or multi-platform webpages)
  • Implementing a digital marketing strategy i.e. Social media marketing;
  • Consultation with ICT experts for early stage adopters of online strategy;
  • Training/skills development specifically to establish and manage an online trading activity.

If you would like your company to benefit from this fantastic grant, which covers for funding up to 50% of your expenditure, please contact 2Cubed for more details. You can call us on 01-9058114 or 051-440425, email hello@2cubed.ie or else get in touch using the live chat on our website!

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2Cubed April update Newsletter- SEO Link Building, Importance of Web Maintenance and IMPORTANT UPDATE on GDPR Compliance

Category: News
April 11, 2018

Welcome to this week’s edition of the 2Cubed Newsletter. Here you’ll find the latest news about the Website Maintenance we have have been carrying out, insight into how to maximize your Website User Experience and some top SEO Tips to aid you in your efforts. Make sure to read to the end to see our message in regards to the upcoming GDPR regulation and what you need to do to ensure you stay in the loop and keep receiving our weekly newsletter!

SEO – Building Links Are The Key to Success

One of the primary ways search engines decide on which pages should rank highest is by looking at the links on those pages. When it’s clear that the content has high-quality links pointing at it, it gets a boost. Some people make the mistake of thinking that all they need to do is get as many links as possible rather than just important ones. This is not the case as the view taken by the search engines is very much “Quality over Quantity”. Some people ignore this and try many methods such as buying links or even building a sheer number of links themselves by dropping them in comments on other sites blogs, forum posts etc… This behavior will not be rewarded and will actually have a negative impact on your site. Search engines want to reward sites that are able to gain “hard links“. Hard links are effectively links that aren’t easily come by, effort has been taken to gain the link. A guest post in a publication with a high standard, one that doesn’t let just anyone write, might be an example of a hard link or getting a high-quality site to link to you from a relevant article or page on its site would be another example.

The type of site where it would be very beneficial for you to earn a link from would be one where you and  potential customers regularly read. Build a relationship with another site where you can both mutually help each other.

There is one way in particular to legitimately earn hard links that’s consider quite easy to do, by being social! Get your site all over social media sites such as Twitter, Facebook and Google+. You can use these sites to share your content and in turn your followers on this site may share it with others. All that sharing is a “social signal” to the search engines that what is being shared is considered to be good content.

To Learn More About Effective SEO Methods For Your Website Click Here

Why is Website Maintenance so Important?

Website Maintenance is important to any and all businesses, big or small. Your website is like a display window into your business and it can have a huge impact on your site and business is perceived. A well-maintained website that runs efficiently is essential to be in today’s environment. Regular website maintenance helps aid in attracting and retaining customers, maintaining search engine rankings and effectively creating new content, products and services for the public. Your website no matter what it is, should always be centered first and foremost on delivering a great user experience. This can be achieved by routinely adding new content on your website keeping it fresh and by ensuring that all the contact points on your site are in working order constantly.

Another reason why website maintenance is so important is the fact that website maintenance is critical to the search-engine rankings. Websites with old content rank lower in search engine listings and failing to make frequent modifications can cause your site site to be pushed below your competitors in the listings and this will cause your business to suffer.

For risk management, you should always to have a business-continuity plan in place for your website incise you have severe maintenance issues such as site crashing etc.. You should also ensure that your hosting service provider has a backup and maintenance plan that is in line with your own business service levels, especially if you have a real-time or mission-critical website as this will be vital in helping to minimize negative outcomes when it comes to damage control of the situation.

Of course the best preventive is proactive action by making sure your website maintenance is up to scratch, to say website maintenance is important would be an understatement!

To Learn More About Website Maintenance CLICK HERE

GDPR: COMPLIANCE

In last weeks newsletter we touched on the upcoming EU law on data privacy known as “The General Data Protection Regulation (GDPR)”. The General Data Protection Regulation (GDPR), is the European Union’s new law on data privacy. To now be active in the EU, websites, including social media, will have to comply with the new regulations that will take effect on May 25. This will affect all businesses, big and small. Many businesses are worried as they are unsure what they need to do to be compliant with this new upcoming law. While it may sound overwhelming, there are ways to make compliance more manageable such as the following:

  • Access
The first step toward GDPR compliance is to access all your data sources. You must investigate and audit what personal data is being stored and used across your data landscape. To address GDPR compliance, you can’t rely on common knowledge of where you think personal data might be. The regulation requires organizations to prove that they know where personal data is – and where it isn’t. You need to know where it is and be able to show where it is.
 
  • Identify
 Once you’ve gotten access to all your data sources, the next step is to inspect them to identify what personal data can be found in each. Considering the volumes of data at hand, this cataloging process can’t be manual. Having the right tools for the job will make a big difference in your ability to meet the May 2018 deadline for GDPR compliance.
 
  • Govern
 For GDPR compliance, privacy rules must be documented and shared across all lines of business. This is the way to make sure personal data can only be accessed by those with proper rights, based on the nature of the personal data, the rights associated with users groups and the usage context. 
 
  • Protect
For GDPR compliance, you can use three techniques to protect data: encryption, pseudonymization and anonymization. The easiest way to protect data privacy is actually to press the delete button, keeping only the data you need to run critical business processes and added-value analysis. 
 
  • Audit
The fifth step in your journey to GDPR compliance involves auditing. At this stage, you’ll need to be able to produce reports to clearly show regulators that you know what personal data you have access to and where its located.You will also have to demonstrate that you can properly manage the process for getting consent from individuals who are involved. You will also need to be able to prove how the personal data is being used, who uses this data and for what purpose is it used. Finally as per the GDPR regualtions you will have to have the appropriate processes in place to manage things like the right to be forgotten or data breach notifications etc..
 
 
 
 
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2Cubed April Newsletter – Anchor Text, Page Speed and The Impact of The New GDPR Law

Category: News
April 6, 2018

Welcome to this week’s edition of the 2Cubed Newsletter. Here you’ll find the latest news about the Website Maintenance we have have been carrying out, insight into how to maximize your Website User Experience and some top SEO Tips to aid you in your efforts.

SEO – Don’t Let Your Site Sink With Poor Anchor Text

Anchor Text is a text link that visitors can click on to be taken directly to another web page, this link can bring a user to either another page on your site or to another website on the internet. Effective anchor text can and should be used to help guide users through navigating throughout your website.

The anchor text should ideally include keywords and phrases related to what your site does. For example if you owned a clothes store, the words “Check out our selection of clothes” on your homepage should link to your online store page where people can browse and ideally buy your products. Through effective use of anchor text you would have helped guide this person from your home page to your online store where you want them to be all in the click of one button. That is why anchor text and its effective use is so important.

Anchor text is a great way to boost your SEO, but keep in mind that excessive linking or anchors that don’t really help your readers can raise red flags with Google so make sure the links you put in are natural like the example mentioned above.

To Learn More About Effective SEO Methods For Your Website Click Here

Page Speed to Soon Become Factor in Ranking of Mobile Pages

On January 17th Google announced that page speed will become a mobile ranking factor. Google have nicknamed the update the “speed update”. Page speed has been a ranking factor on desktop since 2010. Now for the first time Page Speed will also become a ranking factor which will now be an official part of a mobile page’s placement on the Google SERP. This will come into effect July 2018 so there is time for everyone to make sure their page speed is as efficient and fast as possible before this comes into effect.  

One of the main aims of this update will be to target excessively slow loading pages, if you have slow loading pages on your website and you don’t amend them now, this update will punish you. However according to google’s announcement, they don’t predict that an extensive amount of pages will be impacted once the ranking factor of Page Speed becomes incorporated into the Google Algorithm in July. Page speed should already be a priority for any website who wishes to be successful as it is such an important component, and if it wasn’t already it should definitely be now with this “speed update” looming.

To Learn More About Increasing Your Page Speed CLICK HERE

GDPR: Why it Matters and What You Need to Know About it

The General Data Protection Regulation (GDPR), is the European Union’s new law on data privacy. It has come about as a result of the public concern over privacy. The GDPR replaces the EU’s Data Protection Directive, which went into effect in 1995. Unlike a directive, it does not require national governments to pass any enabling legislation and so it is directly binding and applicable. It will ensure that every individual on the internet has a right to know which company has what data about them, plus the right to have it destroyed if they wish. To now be active in the EU, websites, including social media, will have to comply with the new regulations that will take effect on May 25. This will affect all businesses, big and small. 

GDPR will now place requirements on data controllers, forcing them to explain to people what personal data they intend to collect and why. It’s focused completely around consent. GDPR will also let users request a copy of their personal information free-of-charge and be entitled to get a response within a month. It will give people the right to not be subject to significant decisions by businesses that impact their privacy. Users will also have some rights to erase their personal data if they withdraw consent or it’s deemed no longer necessary for the reason it was collected. Violations of this can trigger hefty fines for businesses.

For a long time the internet has been a bit of a wild west like environment when it comes to data privacy and businesses had free rein to do as they wished, this is no longer the case with the EU finally cracking down on this hot button issue, businesses must make sure they are able to show compliance by the time GDPR comes into effect on May 25, 2018. 

To Learn More About GDPR and Other Important Google Updates You Need to Know About CLICK HERE

 

 

 

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