The Website Redesign Checklist: What to Review Before You Invest
Is it time to refresh your website? Our website redesign checklist helps you review design, performance, and usability before investing in a modern, high-performing site.
At 2Cubed, we’ve been helping businesses across Ireland grow online since 2011. Led by Jennifer O’Brien and our expert team of designers and developers in Dublin and Wexford, we specialise in web design, website development, and eCommerce web design that is not only visually striking but also secure, scalable, and results-driven.
Every website we create is tailored to your business goals—whether that’s generating leads, selling products online, or streamlining internal processes. With over 20 years of experience, we know how to deliver websites that don’t just look great but deliver a measurable return on investment year after year.
At 2Cubed, we don’t just build websites—we create digital platforms that help your business grow, connect, and thrive. Based in Wexford and Dublin, we’ve been crafting high-performing, user-focused websites for over 20 years.
Whether you’re launching a new idea or upgrading an existing platform, our team specialises in Web Design, eCommerce Website Development, API Integrations, CMS Solutions, SEO, and Website Maintenance—everything you need to succeed online.
We work closely with every client to understand your goals and bring your vision to life with a site that’s fast, secure, and designed to convert. Each project is a partnership, and our focus is always on delivering measurable results that make a real difference to your business.
If you’re looking for a web partner who brings creativity, strategy, and technical excellence—2Cubed is ready to help you take that next big step.
Our Services
We design tasteful, functional websites that are designed for and around your company.
We offer cost-effective bespoke website applications specially developed for your business.
We specialize in developing eCommerce websites utilizing services such as WooCommerce or Shopify.
We provide complete website management and web maintenance services.
We produce fully responsive mobile-friendly websites helping customers purchase with confidence.
We understand UX/UI design is fundamental to keeping users on your website for longer.
We write excellent website copy that helps your website rank better on search engines like Google.
We work with clients on a monthly basis to improve their SEO ranking and discover specific keywords.

At 2Cubed Web Design Dublin and Wexford, we build beautiful bespoke customer-friendly websites. We provide Web Development and Web Design to the highest standard, as well as API development. All our web designs are created specifically for each customer, ensuring you get a high-spec user-friendly website that is tailor-made to fit your brand and identity for both content websites and eCommerce website design.
We build beautiful bespoke customer-friendly websites working with you every step of the way. All our web designs are tailor-made to align with your brand's identity.
View Projects2Cubed is led by Jennifer O’Brien, supported by a skilled team of designers, developers, and project managers who are passionate about delivering exceptional websites. Each project is personally overseen to ensure quality, creativity, and measurable results.
We design and develop websites across all industries and sectors in Ireland, including eCommerce website design, multilingual websites, membership website development, and projects requiring custom functionality, database integration, or specialist software connections.We work with a wide range of Content Management Systems (CMS), including WordPress and the latest headless CMS technologies, to deliver modern, responsive websites. Whether it’s a full redesign of your existing site or a new build, we ensure your website meets today’s standards—fast, secure, and ready for the future.
Our team of digital experts get it right every time. Each person brings a unique skill set and different experience to every project we undertake. Together with our clients' input we create bespoke websites that meet the brief every time.
Meet the TeamGoing above and beyond for our web design customers is what we do. From conception to delivery we always aim to hit the mark with every single project we undertake. Check out what our satisfied customers have to say.
At 2Cubed we have over 20 years of experience and we understand the importance of getting the best results from your brand new or upgraded website design. Our web designand web development process ensures that the most suitable and up-to-date design concepts and technology is used. Each and every website we launch is based on the brief our client gave to us, through wireframes on figma to programming the signed off designs. Then working closely together with our clients, we get the results desired from the get-go.
Having helped over 500 companies, non-profits, government agencies and SMEs to launch their ideal website, we can help you get your project off the ground today.
Is it time to refresh your website? Our website redesign checklist helps you review design, performance, and usability before investing in a modern, high-performing site.
A slow website can quietly kill your online success — hurting SEO, frustrating visitors, and costing you sales. With Google prioritising speed and mobile performance, your site’s load time now directly impacts your visibility and credibility. Discover why performance matters, what’s slowing your site down, and how expert website optimisation from 2Cubed can make your site faster, smarter, and more effective.
Accessibility is no longer optional — it’s essential. With the European Accessibility Act taking effect in 2025, every website must meet WCAG standards to stay compliant and inclusive. An accessibility audit in Ireland helps identify barriers that affect users with disabilities, improve SEO, and strengthen your brand’s reputation. Learn why audits matter, what they cover, and how 2Cubed can help your website work for everyone.
We typically deliver standard websites in 8–12 weeks, and larger or more complex builds (e.g., membership systems, custom integrations) in 12–16+ weeks. We break the project into clear milestones—discovery, design, development, testing, and launch—with timelines shared upfront and progress tracked via our in-house project management system. We also provide guidance on content and feedback timelines to help keep everything on track.
At 2Cubed, we recommend the best-fit platform for your business—not just what’s convenient for us. That might be:
WordPress with Elementor for flexibility and ease of editing
WooCommerce for powerful eCommerce on WordPress
Shopify for fast, hosted stores with streamlined sales funnels
Headless CMS (e.g., Storyblok + Next.js) for speed, scalability, and custom functionality
We consider your goals, team capacity, future scalability, and integration needs before advising a platform—so you get the right solution for your future, not just today.
Yes, every website we deliver is designed mobile-first and tested across modern devices and screen sizes. With over 60% of web traffic now on mobile, we make sure your site loads quickly, looks great, and converts users whether they’re on a phone, tablet, or desktop. Mobile-responsiveness also plays a major role in Google rankings, so this is never an afterthought—it’s built into our process.
You have two options:
Provide your own content, which we can structure, lightly edit, and SEO-optimize
Or let us handle it—our in-house copywriters can write content that reflects your brand tone, speaks to your ideal audience, and ranks well in search
Many of our clients choose a hybrid model, providing outlines or drafts and having us polish them for readability, conversion, and search visibility.
Yes — we look after every aspect of keeping your website secure, stable, and running smoothly. Our team handles everything from regular updates to fast-response support when something urgent arises.
We provide:
For clients who need continuous updates, campaign management, or SEO support, we also offer flexible monthly maintenance retainers tailored to your website’s needs.
Absolutely. Every website we create includes an easy-to-use content management system, so you’ll have full control once it’s live. Whether it’s Elementor on WordPress, Shopify’s theme editor, or Storyblok’s visual editor, you’ll be able to update text, images, and pages without needing any technical skills.
We also provide personalised training — either through short video tutorials or a live walkthrough — to make sure you and your team feel confident managing your own content. And if you’d rather we take care of updates for you, we’re always just a call or email away.
That’s exactly the kind of work we love doing. At 2Cubed, we don’t just design websites — we develop tailored solutions that fit your business perfectly.
Whether you need your site to connect with CRM systems like HubSpot or Salesforce, integrate with ERP platforms such as Sage or Brightpearl, or handle advanced features like multi-user workflows, membership logic, or custom calculators, we can make it happen.
Every build is unique. We don’t rely on off-the-shelf templates or plugins that only half-solve a problem — we develop features that are efficient, secure, and designed specifically for your goals.
You have a central role in shaping your website’s design. We start with a discovery session to understand your goals, audience, and brand identity. Then we provide:
Homepage mockups for approval
Inner page layout templates
Feedback rounds with design walkthroughs
Your feedback is vital—we refine until you’re happy and the design works strategically for your users and goals.
Yes. Accessibility is no longer optional—it’s a legal and user-expectation standard, especially with the upcoming European Accessibility Act (June 2025). All of our websites are built to WCAG 2.2 Level AA as standard, with options for:
Full accessibility audits
Colour contrast and ARIA label compliance
Keyboard navigation support
Integration with EqualWeb for enhanced support
We help ensure your website is inclusive, penalty-free, and usable by all audiences.
Getting a quote is easy. You can:
Fill out our project form
Book a free discovery call with our team
Once we understand your goals, features, and required functionality, we’ll provide a tailored quote with clear pricing, phases, and timelines, usually within 1–2 business days.
he price depends on scale and features, but here’s a general guide:
Basic eCommerce (10–50 products, WooCommerce/Shopify): from €3,500–€7,500
Mid-size eCommerce (integrations, custom shipping, etc.): €8,000–€15,000
Large custom eCommerce (thousands of SKUs, ERP integrations, B2B features): €15,000–€30,000+
We’ll always give you a clear breakdown based on your actual requirements—no hidden extras.
We build eCommerce websites that are fast, secure, and designed to sell. Each build includes:
Custom UX/UI design focused on conversion
Setup of products, categories, tags, and filters
Payment gateway configuration (Stripe, PayPal, etc.)
Tax and shipping logic setup
Abandoned cart emails and order notifications
Optimised checkout flow
Google Shopping and analytics setup
We also ensure you’re trained to manage orders and inventory with ease.
Yes—we handle full eCommerce migrations from platforms like:
We manage product data, customer history, images, SEO redirects, and even keep downtime to an absolute minimum. Your rankings and revenue are protected.
Yes — every eCommerce website we build is designed to grow alongside your business. We focus on speed, performance, and flexibility from the start, using smart database structures, modular plugin setups, and effective caching to keep things running smoothly — even during busy sales periods or traffic surges.
If you’re planning to expand internationally or add new locations, we can set your store up to handle multiple currencies, languages, or warehouses right from the beginning. Scalability isn’t an afterthought — it’s built into the foundation of your site.
Yes. We frequently integrate with platforms like:
We can also build custom APIs to link your eCommerce with internal inventory, order fulfilment, or CRM systems—automating your operations and reducing manual work.
Getting to the top of Google takes more than just having a great-looking website — it’s about how it’s built, structured, and maintained over time.
At 2Cubed, we build every website with SEO best practices in mind from day one. That means fast-loading pages, clean code, and a structure that makes it easy for search engines to understand your content. We also integrate tools like Yoast Pro (or a similar SEO suite) to help you manage titles, metadata, and keywords with ease.
Our team can work with you to identify the right key phrases, plan your content strategy, and implement schema markup so Google better understands what your pages are about.
If you want to go further, we can also provide ongoing SEO support — covering blog content, Google Business optimisation, backlinks, and on-page improvements that help your site climb steadily in the search results.
Search is evolving fast — and Google’s new Search Generative Experience (SGE) is changing how people find and interact with websites. At 2Cubed, we build and optimise sites so they’re ready for this next phase of search.
That means:
Our developers and content team work hand-in-hand to make sure your website performs strongly in both traditional search results and AI-driven recommendations — keeping you visible as search technology evolves.
Yes. We offer:
We use data to fine-tune campaigns and help your website deliver a measurable return on investment.
Over the years, 2Cubed has partnered with more than a thousand clients across a wide range of sectors, including:
Each industry comes with its own challenges — from compliance and multilingual requirements to CRM integrations and complex workflows. Our team takes the time to understand how your organisation operates and builds a solution that fits your exact needs.
Absolutely. While we’re proudly based in Wexford and Dublin, we work with clients all over Ireland and abroad. Our process is remote-friendly, but we’re always happy to meet in person or via Zoom, depending on what works best for you.
Visit our location pages for examples of clients in other areas of Ireland
Yes — if you’re a small business, you may qualify for the Grow Digital Voucher from your Local Enterprise Office (LEO). This grant can cover up to €2,500 towards the cost of your new website or digital upgrade.
We regularly help clients through the application process by providing detailed quotations and technical proposals that meet LEO’s requirements. If you’re unsure whether your business is eligible, we can guide you on how to apply and what’s needed to get started.
Absolutely. Once your website goes live, our team continues to provide full support to keep everything running smoothly.
You’ll have access to:
We see every project as the start of a partnership, not a one-off build. Whether you need quick content updates or help with more technical matters, we’re always here when you need us.
Yes — we’re highly experienced with both platforms.
At 2Cubed, we build fast, reliable websites using WordPress, WooCommerce, and Shopify, choosing the best option based on your goals and how your business operates. For service-based companies or content-driven sites, WordPress (often paired with Elementor or a custom theme) gives the flexibility and control you need. For eCommerce, we’ll recommend WooCommerce or Shopify, depending on your product setup, integrations, and growth plans.
Our team also provides custom WordPress development, from bespoke plugin creation to third-party integrations and advanced functionality.
If you’re unsure which platform will suit you best, we’ll help you decide during the discovery phase — making sure your website is built on the right foundation from day one.
We work with businesses of all sizes — from local start-ups to large national organisations — across a wide mix of industries.
Over the years, we’ve designed and developed websites for clients in:
Every sector has its own priorities — whether that’s compliance, integrations, accessibility, or user experience. We take the time to understand how your organisation works and build a website that’s tailored to your goals, audience, and long-term growth.
Absolutely. Website redesigns are one of our most requested services.
If your current website feels outdated, slow, or hard to manage—or if it simply doesn’t reflect your brand anymore—we’ll rebuild it from the ground up to modern standards. This includes:
We also ensure minimal downtime and no loss of search engine rankings during the transition.
Yes. All websites we build follow WCAG 2.1/2.2 Level AA guidelines, and we’re fully aligned with the upcoming EU Accessibility Act 2025.
Accessibility isn’t just about ticking boxes—it’s about creating an inclusive experience for every visitor. From screen reader compatibility and keyboard navigation to colour contrast, ARIA labels, and accessible forms, we cover it all.
We also offer:
If your organisation is legally required to meet accessibility standards—or simply wants to lead with best practices—2Cubed has the expertise to support you.
Yes. Once the website is complete and your final payment is made, you own everything—your content, code, and design.
We build websites with transparency and trust. All licences (like plugins or fonts) are registered in your name, and we don’t lock you into proprietary systems. You’ll receive full access and documentation.
Need us to manage it long-term? We offer support and maintenance plans—but the choice is always yours.
Security is built into everything we do.
Your website will include:
If you’re on a 2Cubed maintenance plan, we also monitor uptime, performance, and vulnerabilities 24/7—and we fix issues before they become problems.
For eCommerce websites, we ensure PCI compliance and secure payment gateway integrations (Stripe, Shopify Pay, Revolut, etc.).
Yes — custom integrations are one of our strongest areas of expertise.
Our development team regularly connects websites with:
Before we start, we’ll review how your business operates and map your workflows to design a smooth, reliable connection between your website and your internal systems.